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Making pattern options accessible on goods for e-commerce

E-commerce is a business that is slowly growing as all businesses have turned to a more virtual one. Research shows that more than 60% of U.S. consumers shop on-line once a month- a statistic certainly to have changed with the recent pandemic. Fiori del Tempo had a vision in which the company could sell custom patterns on-line to customers, and provide hassle-free transactions in choosing the patterns and fulfilling the delivery.
I was given the task to design the custom patterns for actual products and to design a system where users would easily shop for their desired product and effortlessly apply various patterns across the selected goods of their choice.

I was assigned to create custom pattern designs for the company, and to create a shopping system that easily enables users to choose patterns of their choice to be applied to various products.

My Role

Sole Illustrator

Lead UX/UI Designer

Lead UX/UI Researcher


Figma, Illustrator, Photoshop, Miro,  After Effects, Watercolor, Ink, and Pen


Sketching, Research, Wireframing, Prototyping, Usability Testing, Interaction Design, Animation, Usability Testings, and User Interviews


Nov 2020 - Jan 2021

So Many Choices So Little Time...

We wanted clients to select their choices in pattern quickly and with little discomfort. We also had to take into account the various adjustments customers would want for their choices in patterns- such as pattern type, text, and size.


How we want to help!

The business goal is to increase user traffic for items featuring diverse pattern choices.

Who are the shoppers?

The Browser
The Browser, or Jamie, occasionally shops and doesn't always purchase, but likes to see how many options are available on an item. Jamie spends hours on choices and goes back and forth a lot when making decisions.

The Decisive Shopper

The decisive shopper, or Morgan, usually knows exactly what they want. They know the exact text they want to use down to the color of the item of purchase. They plan everything ahead so shopping is a quick ordeal and does not like to spend time looking around or getting distracted while purchasing something.

User Journey Flow

Screen Shot 2023-05-09 at 10.17.55 AM.png

We wanted users to easily navigate and enjoy choosing patterns to ensure a future return to the site.

1. Shopping as
The Decisive Shopper
The Decisive Shopper, Morgan, knows what they want and they go from Point A to B when they aim to buy. Research has shown that 58% of shoppers like Morgan load up their cart with intent of purchase.
We focused on ease of purchase for Morgan as statistics show that 81% of on-line consumers base their overall satisfaction on ease of purchase.
2. Shopping as
The Browser
The Browser, Jamie, likes to go through choices and likes to peruse while shopping on-line. Studies show that 38% of shoppers will leave a website if they find it unattractive, and for this reason the site is minimalistic and clean yet colorful and engaging for optimum consumer satisfaction.
We focused on showing different text options on phone case covers as well as a change in pattern for consumers that shop like Jamie.

The Next Steps

Illustrated Waves and Particles

Statistics show that 80% of shoppers stated that free shipment is a motivator in purchasing a product.

Ripped Paper Transparent

84% of users rely on social media for shopping recommendations.


A mobile conversion of the site will increase traffic and sales as 49% of people use phones for shopping.

Dotted Waves

60% of Users found answers to their questions through the usage of chatbots on sites.

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