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Guiding customers with design assets tiles and stories
My Role
UX/UI Designer
Visual Designer
Tools
FIgma, Framer, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Involvement
Sketching, Research, Wireframing, Prototyping, Usability Testing, Interaction Design, Design Library Organization, and Animation
Date
July 2021 - Dec 2021
OVERVIEW
I was assigned to create stories for first-time customer education to ease users into finding support and answers with Xfinity streaming devices.
BACKGROUND
321 million voice commands were used in a year by users. Stories were created to better assist first-time customers in understanding how to use Xfinity.
DATA
Priority was needed on optimizing customer education with stories that had tiles to further assist and support users in their needs and demands.
ITERATIONS
Voice illustrations
Ambient Moods command
Surprise command
Voice illustrations
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Stories tiles were each made in consideration for guiding users to frequent questions and necessary support.
Spanish subtitles were also done to further enhance users' experiences and comfort.
TAKEAWAYS
Increase engagement
User engagement soared to over 150% with the updated stories and over 198% increase in voice
command usage.
Gaming
Focus was turned to enhance user experience on gaming for the next generation of users.
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