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A redesign is needed for the GoTokyo Tourism website. The purpose of the website is to have users download the available PDFs on the site, and to also interact with the live assistance posted on the website while preserving the existing design assets.

My Role

UX/UI Designer
Visual Designer


Adobe Photoshop


Sketching, Research, and Wireframing


February 2024


Users are not clicking or downloading on the PDFs or the live-assistance button located on the site. Visibility is needed to be heightened.
Screen Shot 2024-03-10 at 12.16.46 AM.png
The instructions made for users also need more clarity.
Screen Shot 2024-03-10 at 12.21.34 AM.png
Typography hierarchy needs to be more apparent for users to read easily and also use of negative space to simplify design.
Screen Shot 2024-03-10 at 12.24.00 AM.png
More visual aid is needed to replace walls of text for users to quickly understand message.
Screen Shot 2024-03-10 at 12.28.08 AM.png


Typography was given hierarchy and also designs were given more negative space to give a "cleaner" look while keeping fixed elements in place such as the header icons.
Screen Shot 2024-03-10 at 12.32.22 AM.png
Visual shapes such as arrows were made to better quickly have users understand directions.
Screen Shot 2024-03-10 at 12.34.02 AM.png
The use of buttons and icons were used to allow users more clarity on where and what to download.
Screen Shot 2024-03-10 at 12.37.33 AM.png
Screen Shot 2024-03-10 at 12.40.12 AM.png
Again, typography hierarchy is made, and icons are used to have users easily and quickly understand the message.


The left image is the original website, and the right image is the website redesigned by me.
Click to enlarge.


A mobile version is needed to be made as a portion of the population in Japan access the internet through their smartphones.
New design assets may be considered to give more clarity in the action visualized in the images.
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